Fundraising 101

5 Tips for Writing a Fundraising Ask

The most important part of fundraising: The Ask!

“I’ve tried fundraising by asking, and by not asking. I’ve always raised more by asking.”
-Anonymous fundraiser

An Ask in five easy steps:

  1. Identify the need you are trying to address.
  2. Explain why it is important to you.
  3. Share what you are doing about it. (Hint: You're fundraising for AIDS Run & Walk Chicago.)
  4. Ask your donor to take a specific action.
  5. Stop talking! Shhh!

Example: Each week, 30-40 Illinoisans become newly infected with HIV. It’s so important that these individuals have access to quality care so that they may live long, dignified lives. I am fundraising for the AIDS Run & Walk Chicago to improve the access to this care and support. Will you join my efforts by donating $50?


Fundraising 101

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Section Links

Contact Us

312-334-0953 - Run & Walk Hotline
312-922-2322 - AIDS Foundation Main Line

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