5 Tips for Writing a Fundraising Ask
The most important part of fundraising: The Ask!
“I’ve tried fundraising by asking, and by not asking. I’ve always raised more by asking.”
An Ask in five easy steps:
- Identify the need you are trying to address.
- Explain why it is important to you.
- Share what you are doing about it. (Hint: You're fundraising for AIDS Run & Walk Chicago.)
- Ask your donor to take a specific action.
- Stop talking! Shhh!
Example: Each week, 30-40 Illinoisans become newly infected with HIV. It’s so important that these individuals have access to quality care so that they may live long, dignified lives. I am fundraising for the AIDS Run & Walk Chicago to improve the access to this care and support. Will you join my efforts by donating $50?