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Frequently Asked Questions

What time is the event?

11 AM: Pre-Event Reception in the Wintergarden (Open to Soakees, Fundraisers, and their guests)
11:45 AM: All Soakees must be checked in
12:00 PM: Opening Ceremonies by the PPG Place Fountain followed by the SOAK!

RSVP for the Pre-Event Reception here.

How do I sign up?

Select 'Register' on the CEO Soak homepage to sign up. If your company is not yet registered, click “Create a new team” (or re-create a past team if you have participated before). If you want to join your company's existing team, click “Join a team”. Complete the registration form to sign up. Questions? Contact Amber Letters at or 412-866-5798.

Who can participate?

We are looking for anyone in a leadership position, from any sector, to join us for this unique event. Having a "CEO" title is not a requirement. Once a company signs on, there are two types of participants:

1. The Soakee - This is the designated company executive who will stand in the fountain.
2. The Soakers - These are the employees who donate and raise money to see their "Soakee" get soaked in the fountain.

What do I wear?

We encourage CEO Soak participants to wear a suit in the fountain, however this is optional. Please extend our apologies to your dry cleaner. :) You must remain fully clothed while in the fountain.

Where can I change?

For registered Soakees, changing space will be made available at Etage Athletic Club following the Soak.

Who can attend the CEO Soak?

Spectators are welcome (spectators must sign COVID-19 waiver).

In accordance with current CDC guidelines, we ask that spectators who are unvaccinated please wear a mask. Any soakees/spectators who are not feeling well are asked to please stay home.

If you can't make it, be sure to watch our social media accounts throughout the day for photos and videos of the event. Look for #CEOSoak.
Twitter:  @TheALSAWPA
Instagram:  @alsa_wpa

How do I get to PPG Plaza? Is there parking?

You may find detailed driving directions and parking information here:

Is there a fundraising minimum?

We encourage each participating company to support their employees in raising at least $2,500 for people living with ALS. We encourage all companies to set a high, yet attainable goal. Remember, you can always raise or lower your goal.

We are happy to help with any fundraising questions you might have. Send an email to or call 412-866-5798. For fundraising ideas, click here.

Can I send checks/cash?

Yes. Any checks collected can be mailed to: The ALS Association Western PA Chapter, 416 Lincoln Avenue, Millvale, PA 15209. Please write a check or money order for any cash. Include your name and company name with the check so it can be credited accordingly. All checks mailed will be entered onto your fundraising page within a few days of receipt.

Once I donate, where does my money go?

All donations to the CEO Soak go directly to helping those living with ALS. Donations help The ALS Association provide free services to individuals living with ALS such as: healthcare consultations, educational programs, medical equipment loans, assistive technology loans, transportation, and financial support. For example, your donation could provide a power wheelchair free of charge to a local individual living with ALS through our Equipment Loan Program.

For any other questions, please call 412-866-5798 or email