Thank You For Making Target Zero to Thrive a Success!

DBSA ‘Target Zero Heroes’ shared, liked, and clicked campaign posts over 20,344 times, helping to ensure that DBSA’s message-that ‘better is not well’, and that those with mental health diagnoses deserve a chance to not only survive, but thrive-spread virally, and was heard by many, loud and clear.

Thanks to your help in spreading the word, the Target Zero to Thrive Campaign message received up to 1.6 million views on Twitter and over 613,000 views on Facebook.

There were over 21,643 actions in support of Target Zero to Thrive:

  • Target Zero to Thrive Facebook posts were shared, liked, and clicked over 20,344 times
    281 signed the  petition calling for mental health care professionals, researchers, and individuals living with mood disorders to raise treatment goals to complete remission-zero symptoms.

  • 397 Facebook fans helped start a dialogue by adding the Target Zero to Thrive badge to their profile pictures

  • There were over 1000 views of the Target Zero video.

  • The podcast discussion of limitations of current treatment options, in which DBSA Scientific Advisory Board members gave a clinical perspective on the importance of ‘targeting zero’ was played 520 times.

A special thanks to the many organizations who shared our content on Facebook and beyond, including, but not limited to our partners, Families for Depression Awareness, Bp Magazine, and

This is only the beginning-please see our FAQ below regarding next steps, and join us as we carry the message of TargetZero throughout May and beyond.

How do I Target Zero to Thrive after April?

After April the hard work begins! We’re asking

  • Clinicians to dramatically raise the goals for their patients’ treatment. To work together with them to strive for complete remission of symptoms (see the costs of not doing so below); to measure how well people are as opposed to a singular focus on how sick they are by incorporating well-being measurements like the World Health Organizations WHO-5 Index into their practice; and to establish goals that align with their patients’ goals for wellness, not just those outlined on a symptom scale.
  • Researchers to seek out better treatment options, both pharmacological and non-pharmacological, that move beyond “measurable improvement.”  To incorporate wellness measurements in addition to symptom measurements into the evaluation of those treatments; and to look to those living with mental health conditions to drive the focus of studies based on the things that matter most to them.
  • Peers to expect more from their treatment teams. If you’re not working with practitioners that hold the belief that wellness is possible, it is unlikely that you’ll achieve it. Create a plan and share your wellness goals with your mental health providers. If they’re not on board, find others that are. And yes, we may also need to raise our personal expectations for what is possible. The journey is not easy, but wellness—however you define it—is possible! Many people living with mood disorders live extraordinary lives. DBSA is working to help make that a reality for more people—to have wellness become the norm instead of the exception.

What’s next?

It is DBSA’s sincere hope that starting this dialogue about raising expectations for clinical treatment goals as highlighted by Target Zero to Thrive is just that—a start.

  • A start to more and more in-depth conversations within and between the clinical, research, and peer communities about how we can raise the bar for treatment.
  • A start to create fundamental change not only in perception but in practice.
  • A start to open the door to new standards of care and treatment options so that someday the goal of zero symptoms is no longer viewed as impossible, but as probable.

So let’s keep the conversation going. Let’s try to get this topic on the agenda of major mental health conferences where clinicians, researchers, and those living with and affected by mood disorders can explore this further—and work together to find opportunities for meaningful change.