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Help Us #MakeFurHistory this #GivingTuesday

#GivingTuesday to #MakeFurHistory

Is it fur or faux? It’s not always easy to tell, particularly with the increased technology in faux, and often dyed, cut or otherwise manipulated real fur. But there is one way to determine if fur is real or not: put it under a microscope.

The Fur-Bearers need to purchase a microscope that we can use as part of our #MakeFurHistory campaign to expose real fur sold as faux in stores. Our plan is simple: buy questionable products, put them under the lens, and determine whether they have real fur or fake fur. If it’s real, it gives us the opportunity to show the need for a Fur Labelling Act, increase awareness about the cruelty of fur, and fight for change for the animals.

We intend on purchasing a microscope with a digital camera (so we can share our findings with you, the retailers we purchase from, and the media), and the costs for the microscope (as well as the required slides) are approximately $475.58 after taxes. Any funds raised beyond that goal will be put toward the purchasing of questionable products, printing of our pamphlets, and other campaign-related costs. Please consider supporting this initiative as part of your #GivingTuesday, and help us #MakeFurHistory for the animals.

(The microscope we are hoping to purchase is the OMAX LED 40X-2000X Digital Binocular Biological Compound Microscope with Built-in 3.0MP USB Camera and Double Layer Mechanical Stage, selling for $409.99 CAD before taxes on Amazon).


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