People who care about animals nationwide were disappointed and horrified as they watched rapper Big Boi prance around on stage wearing a giant fur coat during his halftime performance at the Super Bowl. Fur-bearing animals suffer in cruel leg-hold traps or are anally electrocuted on fur farms, yet CBS continues to glorify fur on national television. We must put an end to this!
Despite fur ban ordinances in Los Angeles and San Francisco and top fashion designers like Armani, Gucci, and Burberry publicly renouncing fur, CBS continues to promote not only entertainers who brazenly wear fur, but also specifically to showcase them while they're wearing it. It's time for the network to embrace our evolving culture and recognize activists who work tirelessly to end the inhumane fur industry, which continues to trap and anally-electrocute animals for profit.
Let's join with fellow animal activists and ask CBS to apologize and to adopt a network-wide fur-free policy. Together, we can move from the Stone Age to our modern era of compassion in fashion and all human endeavors.
1. Call the CBS corporate office between 9 am to 5 pm Eastern Time and ask to speak with Executive Vice President Kelli Raftery who will share your concerns with CBS President & Acting CEO, Joseph R. Ianniello. Urge CBS to adopt a network-wide fur-free policy.
2. Comment on the national CBS Facebook and Twitter pages. Tell CBS how you felt watching Big Boi wear fur during its halftime Super Bowl show and encourage the network to go fur-free.
3. Send our letter urging CBS to adopt a network-wide fur-free policy.
Adopt a Network-Wide Fur Free Policy
Dear [Decision Maker],
Sincerely,[Your Name] [Your Address] [City, State ZIP]
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