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Check Out IDA’s New Anti-Fur Ads!

Now appearing in New York City and Chicago – your city can be next!

In the dead of winter this fur season, IDA launched a new life-affirming ad campaign, and with your help we are making a real difference for fur-bearing animals. fur ad on busThese eye-catching ads depict a lone, beautiful fox with the poignant message, “Fur is only elegant if you are born with it.” The ads appeared on the exterior and interior of hundreds of buses in New York City and Chicago, reaching more than 300,000 commuters and pedestrians last month.

The simple message effectively brings the fur issue back where it belongs—to the animals—and directs people to our site, www.furkills.org for facts about the brutal fur industry and what compassionate consumers can do to help end it.

Tplease donate button grey redhe fur industry has taken a financial hit in recent years, with a reduction in annual global fur sales of roughly $2 billion between 2006/2007 and 2007/2008. These cold financial figures translate into heartwarming, priceless victories—approximately 10 million animals' lives saved! And the good news keeps coming. Israel is on the eve of a global historic precedent for fur bearers, with their government close to passing a bill into law that would ban all fur and make Israel the first fur-free country. This decision will set an example to governments around the world that, here in the 21st century, there is no excuse for the moral injustice of fur.

IDA kfur ad on bus interiornows that when it comes to bringing an end to the fur industry, public opinion matters. Unfortunately, those who profit from torturing and killing these innocent animals share this knowledge. A recent Gallup Poll showed an increase in the percentage of Americans who find it “morally acceptable” to buy and wear fur, increasing to 61% in 2009 from 54% in 2008, after a solid three-year decline. One possible contributing factor, the fur profiteers around the world have launched an insidious ad campaign of their own, attempting to greenwash fur as an eco-friendly, renewable, sustainable, biodegradable fabric. The Fur Information Council of America, for example, misleadingly uses "the natural, responsible choice" as its slogan.

That is why we need your help now more than ever to counter these false claims with our message of empathy that strikes to the heart of this issue, and gives the animals a voice. Please speak up for fur-bearing animals now! Make a donation to help IDA place more ads like this around the country. These ads are a great investment, with every penny spent representing hundreds of people reached by our message of compassion. Please, donate today. With your help, we will make a difference.

 

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In Defense of Animals, located in San Rafael, Calif., is an international animal protection organization with more than 100,000 members and supporters dedicated to ending the abuse and exploitation of animals by protecting their rights and welfare. IDA's efforts include educational events, cruelty investigations, boycotts, grassroots activism, and hands-on rescue through our sanctuaries in Mississippi, Mumbai, India, and Cameroon, Africa.

In Defense of Animals is a registered 501(c)3 non-profit organization. We welcome your feedback and appreciate your donations. Please join today! All donations to IDA are tax-deductible.

In Defense of Animals
3010 Kerner, San Rafael, CA 94901
Tel. (415) 448-0048 Fax (415) 454-1031
idainfo@idausa.org

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