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PLEASE GIVE TO IDA’S GUARDIAN CAMPAIGN TODAY
TO HELP SAVE AND ENHANCE ANIMAL LIVES

IDA’s Guardian Campaign needs your help to promote the use of the term “guardian” in place of the outdated and misleading term “owner” when referring to our animal companions. This change is so important – all great social and political movements reveal that the power of language can change thinking and actions. In the past, animals were recognized in legal terms as mere things, commodities or property, not as individual beings, and often their exploitation and abuse was ignored, rationalized and even justified. As more people consider using the updated term "animal guardian," evidence of society's deep personal relationship with dogs, cats and other animal companions comes to light.

The Guardian Campaign seeks to make animal “guardian” a household term. If we ever are to see the day when the suffering of animals viewed as mere property ends, we must all work together to shift people’s attitudes. If we are ever to end the terrible suffering that puppy mills perpetuate by seeing people adopt instead of buy, if we are to end the abuse or neglect of companion animals by seeing people act as their true guardians, your help is urgently needed.  There is much to do: we need to print and distribute our Guardian Packs and brochures which illuminate all that people can do to help; we need to work to change animal ordinance language to reflect this term and animal signage that incorporates it; we need to create communications to educate shelters and rescue organizations so that they use the term “guardian” in their spoken and written communications; and we must create the means to incorporate guardian language into humane education in our nation’s schools and, ultimately, in our national discourse.

All of this requires your help. Please give whatever you can to help us promote this change in terminology, and by doing so enhance the odds for rescuing innumerable animals from the neglect, abuse, and abandonment that the term “owner” all too often allows.

Please support the Guardian Campaign:
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To donate by mail, please send check payable to In Defense of Animals, with “Guardian Campaign” in the memo field, to:

In Defense of Animals
3010 Kerner Blvd.
San Rafael, CA 94901

 


In Defense of Animals, located in San Rafael, Calif., is an international animal protection organization with more than 85,000 members and supporters dedicated to ending the abuse and exploitation of animals by protecting their rights and welfare. IDA's efforts include educational events, cruelty investigations, boycotts, grassroots activism, and hands-on rescue through our sanctuaries in Mississippi, Mumbai, India, and Cameroon, Africa.

In Defense of Animals is a registered 501(c)3 non-profit organization. We welcome your feedback and appreciate your donations. Please join today! All donations to IDA are tax-deductible.

In Defense of Animals
3010 Kerner, San Rafael, CA 94901
Tel. (415) 448-0048 Fax (415) 454-1031
idainfo@idausa.org

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