Back by popular demand! The first-ever This American Life mug has been updated with the new This American life logo. 11 oz. glossy ceramic mug, cobalt blue with white lettering. (picture shows front and back of mug).
First offered in 1998, the mug quotes VisABILITY's founder as he explained to Ira and the This American Life staff how important collectible mugs are to the public radio audience stating, "In our culture, the public radio culture, these mugs are like amulets. .." After hearing the full quotation, Ira said, "That's it! That's what we will print on the mug!".
The quote reads: “In our culture, the public radio culture, these mugs are like amulets. They have metaphysical properties. People collect them. They keep them at the workbench, the office, the kitchen. They use them to define themselves. Other cultures have other totems, but for this group, it’s mugs.”--John Burke, founder of the company that supplies premiums used during public radio fund drives.