Date:
Wednesday, September 1, 2021
Time:
5:00 PM - 5:45 PM
GW InfluenceHER with Founder and CEO of Unreal Deli, Jenny Goldfarb, GWSB BBA '04
Location
Online via Zoom
Event Description
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Jenny Goldfarb, GWSB BBA '04, joins us for the next installment in our series, GW InfluenceHER. Goldfarb will share the stories behind her GW experiences, professional journey, and how she turned her passion into a career (and plants into deli meat!).
Goldfarb is the founder of Unreal Deli, a leading provider of plant-based deli meat across the U.S. She grew up on the Standard American Diet, and in her early 30s, learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. After much trial and error she became a whiz in the plant-based kitchen and realized the thing she missed most after becoming vegan was premium NY-style deli meat. She sought to recreate a corned beef made from beets, chickpeas, tomatoes and high protein wheat. The recipe became such a hit that it encouraged her to produce her Corn’d Beef Reubens for delis, Whole Foods, even Shark Tank, where she took on Mark Cuban as primary investor. The company then developed Unreal Roasted Turk’y followed by the newly available Unreal Steak Slices.
With no experience in the food sector, let alone launching a company, she gave birth to this rapidly expanding business in her tiny kitchen while pregnant with her third child. The Unreal Deli product line can now be found in thousands of restaurant and grocery locations with more to come.
With no experience in the food sector, let alone launching a company, she gave birth to this rapidly expanding business in her tiny kitchen while pregnant with her third child. The Unreal Deli product line can now be found in thousands of restaurant and grocery locations with more to come.
This event will take place via Zoom. Please RSVP to receive the login credentials. Please note that this event will take place at 5pm EST.