Fundraising Tips & Tools
You're just an email, post, photo, or tweet away from reaching your goal!
First step: download and save the Pet Walk Fundraising Toolkit here
Then, check out the Participant Center How-to Guide here to set up your fundraising page!
Facebook & Other Social Media
Let’s get social! Once your fundraising page is all set up, it’s time to share it on social media!
Copy and paste into your social media status to ask your friends, family, and co-workers to join and support you. Don’t forget to include the link to your personal Participant Center.
Facebook profile frame:
Images to post/share to social media
To download, either right click or hold your thumb on the image, then save to photos.
General post on donation impacts:
Impact image for Facebook/Instagram stories:
Sample text for social posts:
I’m participating in the 2020 Virtual Pet Walk Challenge to support animals in need at @doorcountyhumane because [INSERT WHY YOU’RE FUNDRAISING]. I need your help to reach my goal of $[INSERT FUNDRAISING GOAL]. Please donate today using the link in my bio! Any amount helps.* #petwalk (*Don’t forget to include the link to your personal fundraising page in your bio before you post on Instagram!)
I’m raising funds for the 2020 Virtual Pet Walk Challenge to support animals in need at @doorcountyhumane. I need your help to reach my goal of $[INSERT FUNDRAISING GOAL]. Will you donate today? Any amount helps. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #petwalk
I’m participating in the 2020 Virtual Pet Walk Challenge to support animals in need at @doorcountyhumane because [INSERT WHY YOU’RE FUNDRAISING]. I need your help to reach my goal of $[INSERT FUNDRAISING GOAL]. Will you donate today? Any amount helps. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #petwalkdoorcounty
CHALLENGE YOUR SUPPORTERS
Goal-oriented messages work, especially after you've collected approximately 1/3 of your fundraising goal. They’re also a great way to engage your social network in a collective effort. Here are some examples:
This week, I’m trying to raise $250 towards my Pet Walk fundraising goal. If five people contributed $50 each (or if 25 of you contribute $10 each!) we could meet this challenge and help animals at the Wisconsin Humane Society. Will you be one of my 5? Or 25? [INSERT PERSONAL URL]
With help from my generous friends, I've collected [INSERT AMOUNT RAISED] so far for the Wisconsin Humane Society, but I still need to raise [INSERT AMOUNT REMAINING] to reach my goal. I need 10 people to donate $[INSERT AMOUNT] today to provide animals in need with food, care, and shelter. Will you help me? [INSERT PERSONAL URL]
Bonus: these posts are easy to shorten and great to share on Twitter.
With help from you, I've collected [INSERT AMOUNT RAISED] so far for WHS, but I still need to raise [INSERT AMOUNT REMAINING]. I need 10 people to donate [INSERT AMOUNT] today to reach my goal! Will you help me? [INSERT PERSONAL URL]
RECRUIT YOUR TEAM ON SOCIAL MEDIA
When you invite others to join Pet Walk, you’re helping us grow the movement and inspiring entire communities to step up and help animals. Post an announcement on your social media platforms letting folks know that you’re walking in Pet Walk and ask them to join you. If you have certain people in mind, make it a personal invitation by tagging them in your post (it’s bold, but effective!).
I’ve accepted the Wisconsin Humane Society’s challenge to walk for animals who need our support now more than ever - and you should too (talking to you, [TAG PERSON HERE]! I can’t stay seated while so many animals need our help - are you up to join me for Door County's Virtual Pet Walk 2020? (No? Then will you consider supporting me with a donation instead?) [INSERT TEAM PAGE LINK]
I’ve accepted the Wisconsin Humane Society’s challenge to walk for the animals - and you should too! Join me for Virtual Pet Walk 2020? (No? Then will you consider supporting me with a donation instead?) animals? [INSERT TEAM PAGE LINK]
If you have a team page, include the link so it’s easy to sign up. Otherwise, include the link to your personal page.
PRO TIP: Don’t just share your fundraising page, connect it directly to Facebook!
In your Pet Walk Participant Center, there’s a blue box on the bottom right corner to connect your Pet Walk fundraiser to Facebook’s fundraising platform. This will automatically start a Facebook fundraiser that will import your Pet Walk personal page information, and allow folks to donate directly to your fundraiser through Facebook!
You’ll receive notifications every time someone donates to your page, you can comment on their donations to thank them, and can easily share your fundraiser on the platform!
Use hashtags: #PetWalkDoorCounty #WHS #WisconsinHumaneSociety
Don't forget to include a fun image of you and your pet!
EMAIL SAMPLE 1:
Subject Line: I’m helping animals in need - will you?
I’ve joined the Wisconsin Humane Society’s Virtual Pet Walk Challenge this summer will be walking for the animals who need our help.
This isn’t just about walking the dog. It’s a show of compassion for the voiceless and a promise to help WHS provide those in need with vital services: food, medical care, training, and a brighter future.
One day can make a difference! By joining Pet Walk, I’m raising funds and awareness for WHS, an organization that provides shelter, care, and support to animals and their families in our community. The money we raise is put to work immediately, helping to provide urgent medical treatments and services for some of the 40,000 animals the Wisconsin Humane Society cares for every year.
I’ve set an ambitious fundraising goal, and I can’t reach it without you. Please consider supporting my efforts by making a donation to my Pet Walk fundraiser here: [INSERT PERSONAL URL]
EMAIL SAMPLE 2:
I’m joining an amazing group of people for the 2020 Virtual Pet Walk Challenge, raising funds and awareness for the Wisconsin Humane Society Door County Campus. In case you haven't heard it from me enough times, WHS is an amazing place - it provides care and safe shelter for animals in need so together we can continue to build a community that values animals, and treats them with respect and kindness.
The animals who come through their doors are full of love in so many ways - they're cuddly, they're looking to play, they're goofy - but they are also some of the most resilient animals you will ever meet.
As hard as it can be to ask you - my friends and family - for money year after year, seeing the amazing success stories of these animals makes its easy. Life has thrown a lot of curveballs at them, yet they still can’t wait to bond with their perfect family. While at the shelter, they heal, play, and even learn a few new tricks, and WHS is there to encourage them every step of the way.
Please consider making a donation again this year. I am so grateful for your continued support, and couldn’t do it without you!